I had the opportunity to deliver my second lecture on "Brand Identity Development" for the Latvian Art Directors Club School, focusing on sharing my knowledge and experiences with future marketing professionals.

In this session, I aimed to deepen students’ understanding of brand identity and its critical role in building successful marketing strategies. By discussing key concepts and best practices, I encouraged students to think creatively about how to develop and communicate a brand's identity effectively.

I would like to extend my sincere gratitude to the Latvian Art Directors Club School and especially to Žanete Eglīte for providing me with the opportunity to present to these aspiring specialists. Engaging with students and fostering their passion for branding and marketing was both rewarding and inspiring.