I had the distinct privilege of presenting a lecture titled "What is Brand Identity" at Riga Technical University and the Latvian Academy of Culture, as part of an insightful marketing course led by Artūrs Bernovskis.

During the lecture, my goal was to delve into the multifaceted components of brand identity. I covered essential topics such as the essence of identity, understanding client needs, the mechanics of how identity functions, its benefits, the methodologies for development, the importance of naming, collaboration between clients and developers, effective client partnership, project management, design development, message creation, and successful implementation.

To enrich the learning experience, I illustrated key concepts with real-world examples and compelling case studies. This approach encouraged students to critically analyze and evaluate various brands, highlighting the strategic implications of brand identity in effective marketing.

The interactions with the students were profoundly rewarding; their enthusiastic responses and willingness to challenge ideas illustrated their commitment to understanding the subject matter. This lecture not only allowed me to share my passion for branding but also reaffirmed my belief in the vital role of education and dialogue in the marketing landscape.