I had the privilege of delivering a lecture titled "What is Brand Identity" at Riga Technical University & Latvian Academy of Culture, as part of a marketing course led by Artūrs Bernovskis. 


The experience was invigorating, as I engaged with a group of motivated students who displayed a genuine interest in exploring the principles of brand identity. The session was interactive, fostering lively debates and discussions around the critical elements that shape a brand's perception and value in the marketplace.

Reflecting on this experience, I am grateful for the opportunity to contribute to the academic development of aspiring students and to foster a deeper understanding of brand identity—a crucial aspect of effective marketing.