ABAVAS DRY APPLE WINE

Crafting a new narrative

PACKAGING DESIGN


Among the most genuine and traditional beverages of the Abava winery is the dry apple wine. It captures the distinctive essence of Latvia's northern apples. In its flavor profile, one can detect hints of apple seeds, peach, and lemon.

Staris developed a new label design, which is the first stage of Abavas' new packaging design line that is more ascetic, internationally oriented, and features unified typefaces and cohesive stylistics. The product label is enriched with the updated Abavas brand story and the Abavas Valley badge, which depicts the famous bridge over the River Abava, along with the tagline – "Taste with Character." Staris emphasizes the dragonfly element in the product design, as it presents great opportunities for label design due to its diverse interpretative possibilities.