Lidl is one of Europe's largest food retailers and is present in 32 countries. The story of Lidl began in the Baltics in 2016.


Staris team developed storybooks design that chronicle the development of the business in Estonia and Latvia, highlighting all key milestones, events, and facts in a retrospective manner.


The books are designed by combining photographic images with illustrations and infographics. 

The design features a thoughtful layout with a meaningful structure, including an original page cut shape that serves a functional purpose by dividing the content into years and events.