Preiļi MED is the new brand name for the company Preiļu slimnīca (Preiļi Hospital). The company provides a comprehensive range of healthcare services in Preiļi, including inpatient, outpatient medical, and rehabilitation offerings, while also supporting and promoting a healthy lifestyle.

The historical name "Preiļu Hospital" no longer accurately represents the full scope of existing and planned services, nor is it aligned with the company's future goals and ambitions. The evolution to the Preiļi MED brand marks a strategic shift in positioning the organization as a multifunctional medical center that encompasses a variety of functions and services.

The brand identity for Preiļi MED aims to integrate and renew. It seeks to integrate in one brand the diverse medical services available today with the expectation that the medical center will grow and develop in the future, accommodating an ever-expanding array of services under one cohesive brand.

This renewal involves a transformation of the company's image, positioning Preiļi MED as a vital, accessible, professional, empathetic, and friendly healthcare provider. The logo visually represents this integration of services into a cohesive system, with the graphic lines connecting to the letter "M" forming a heartbeat line that symbolizes the vitality and energetic rhythm of the operations at Preiļi MED.