Viva Moda is a clothing store offering the latest fashion innovations from Calvin Klein, DKNY and Caractere. It is located in the Berga Bazars arcade in central Riga where there is a wide range of sophisticated design stores, hotels and restaurants.

The Staris team developed a brand identity and interior design. The solutions for the brand, store interior and communications guidelines are based on the values and communications goals of the brands showcased in the store. Viva Moda’s identity is ascetic with a refined style, embodying a tone of top-quality fashion and featuring warm tones and expressive accents.