APARTMENT 22

APARTMENT 22

‘ART’ in ‘APARTMENT’ is emphasized in bold, accentuating the brand’s field of activity

BRAND IDENTITY


Apartment 22 is an art gallery and cocktail bar, where the gallery is a platform that provides space for any art content, irrespective of the form in which it is expressed. This gallery of modern art represents photography, sculpture, painting and graphic art, and masterclasses, lectures and discussions in the fine arts, cinematography, fiction and psychology are all regularly held at Apartment 22. Anyone can initiate a debate along with recognized experts. The atmosphere of a bar and a constant series of fascinating exhibitions fill Apartment 22 with the vibes of everyday life. 

The Staris team developed basic elements for the brand identity. The Apartment 22 logo comprises a textual part with a shaped frame and resembles the contours of the room in a floor plan. The textual part of the logo is written in Latin, using the Сharter typeface. ‘ART’ in ‘APARTMENT’ is emphasized in bold, accentuating the brand’s field of activity, while the number 22 fits the shaped frame and is part of logo that can live an independent life as a sign for small formats. The key element of the corporate style is the frame, which is easily adapted to different carrier formats. The frame can be light or dark and, if necessary, can be filled with pictures, photos, etc., and lines are used as additional elements to the corporate style. 
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