PEOPLE FITNESS CLUB

PEOPLE FITNESS CLUB

Quality of life requires movement

BRAND IDENTITY


Quality of life requires movement. The People Fitness Club is a high-class fitness zone for anyone who loves to move, regardless of the level of their athletic abilities or experience. The club has no limitations, no overpriced expenses and no prejudices. Quite simply, it offers affordable quality. Benefits include sophisticated fitness equipment and accessories, never-ending fresh air, an excellent location and a special recreation area for sports-minded people. Everyone benefits from the joy of movement and can communicate with fellow fitness fans.

The Staris team developed a brand identity and web design for the club, whose visual language is human, fun, dynamic, positive and affordable. Brush strokes symbolize emotions, diversity and freedom. An easily understandable, friendly, unceremonious communication style combines with the latest sports club IT solutions and client services, such as self-service e-kiosks, a mobile app and loyalty program. The brand design is versatile and suitable for different markets and cultures – and the company is now expanding, successfully opening clubs across Europe.



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