The Formula 1 Powerboat World Championship has been organised globally since 1982. Today, F1H2O is a global brand and this leader in the water motorsports category offers fans exciting competitions in person and live transmissions around the world.

The Staris team conducted a visual audit of the existing F1H2O brand and prepared a brand refresh in line with its values and future ambitions. The refreshed F1H2O brand identity has now become more professional, faster and more powerful – above water and beyond limits. Graphic and photographic elements played an important role in creating the brand design – directly shaping and cementing the F1H20 brand’s associations with the power and speed of water sports.