Fish+Fish is a white-fish processing company, combining Icelandic know-how and management principles with modern technologies, high-quality standards and a skilled workforce. The company exports to various markets across Europe, North America and Asia and its focus lies in the retail and HORECA markets. The pillars of the business at Fish+Fish are the quality of its products and services, the sustainability of its activities and loyalty to its customers and partners. 

The Staris team developed the brand identity guidelines, website and communication materials.

The brand design is modern, playful and simple, a logo graphic element combining the Icelandic national bird the puffin and the recognisable shape of a fish. Important graphic design components include objects and outlines of shapes reminiscent of pebbles from the sea. To highlight the focus on sustainability in all stages of production, which minimize the use of water and energy and notify that the entire processing is waste-free, the Staris team developed a ‘working green’ badge, which is now widely used in the brand communication materials.