UNIVERSITY OF LATVIA

UNIVERSITY OF LATVIA

The new website of the University of Latvia is a strategically important step in the evolution of the brand

WEBSITE DEVELOPMENT


The University of Latvia is one of the leading research universities in the Baltic region and is acknowledged among European universities. It promotes the development of Latvian society and the state, and it guarantees students an opportunity to acquire an excellent higher education and professional skills as well as pursue personal development through scientific and creative work.

The new website of the University of Latvia is a strategically important step in the evolution of the brand. The website is an efficient instrument for marketing, administration and brand development that presents to the public the updated brand and image of LU, sets out its main content about studies and science, summarises the most relevant information about LU, and publishes spotlights and news and website-based works as a tool for university employees.

The new LU website design created by the Staris team was developed on the basis of functional web deployment in a previously thoroughly thought-out and developed in-depth content structure with successfully formulated web usability principals.

The design deals simultaneously with two tasks: 1) it creates structure and navigation 2) it forms an emotional link with visitors to the homepage, an effect achieved with photographic images and elements of the new corporate identity design.

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