VILLA BALGATURA
It’s all about grapes
BRAND IDENTITY
The unique luxury boutique hotel Villa Balgatura is situated in a natural mountain amphitheater with a stunning view of the sea from an altitude of 110 meters. Set in a resort town, the views from the rooms and suites include a sea view, a view of the mountains, of the local village, or of the villa’s surrounding vineyards. Allowing guests to feel the natural power of this ‘grape hotel,’ the villa offers all the pleasures of a vine therapy spa by CAUDALIE (Paris).
The Staris team developed a brand identity for the hotel and spa. It’s all about grapes because of the multitude of ways the villa uses its vineyards. Historically, this was a ‘vine therapy sanatorium,’ and today the hotel hosts the world-famous Caudalie, which manages the vine therapies and beauty products in the spa. The brand combines ancient and modern references to the former vine therapy sanatorium. The logotype design concept is based on the grape as a symbol of pure and natural power, while the brand tagline is: A remarkable page in your travel diary.