Amber Beverage Group is a leading beverage production, retail, distribution and logistics company in the Baltics. After launching a new group-wide brand, the company updated its employer branding strategy.

According to the company’s profile, business strategy and management vision, Staris’ team developed a concept for employer branding with the headline ‘Our values are our music’, each value representing a significant musical instrument, with all the instruments together making a symbolic band that shapes the company culture and inspires the employees to bring joy to customers!