Amber Beverage Group is a leading drinks producer, distributor, logistics provider and retailer. It operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, the UK, Australia and its historical home of the Baltics. The group unites existing business divisions under one umbrella – production, logistics, distribution and retail.

The Staris team developed a completely new brand identity for Amber Beverage Group. By launching a new name and brand identity, the group has been able to embark on a new era for internal and external marketing and PR communications. The Amber Beverage Group brand identity represents areas of expertise and significant strength. The amber rings symbolise the Amber Coast and the group’s business divisions but also its core values of tenacity, entrepreneurship, fun, speed and excellence supported by teamwork.