Leadell law offices – Pilv in Estonia, Fogels and Vitols & Paipa in Latvia, and Balčiūnas & Grajauskas in Lithuania – are among the Baltic countries’ leading business law firms. The law offices of this pan-Baltic alliance have been highly evaluated by Chambers Europe and The Legal 500, among others, and are strong practitioners in civil, commercial and corporate law with an excellent reputation and a wealth of up to 20 years’ experience. All of the offices offer high-quality legal assistance across the Baltic region and are continually developing, introducing innovative technical solutions for improving the efficiency of their services for clients. The alliance’s new brand inherits the strengths of the positioning of the current brands: quality, professionalism and competence.

The Staris team developed a brand strategy that named the brand’s basic elements. The first part of the name Leadell is the word ‘lead’, which stands for leading clients in the legal field. The second part, ELL, represents Estonia, Latvia and Lithuania. The name of the alliance incorporates an abbreviation of the Baltic countries, underlining that the alliance offers legal services in the region for local and global customers based on an abundance of local experience and knowledge. The brand design also has a strong character, corresponding to the western business management model, while the logotype contains unique encoded words. A design focused on geometric details in the letters strengthens this visual identity and expresses the company’s attention to detail and precise knowledge.