Purina PRO PLAN® was launched in the USA in 1985 as Purina’s specialist channel super-premium pet-food brand to compete against the specialist diets that were rapidly gaining popularity. As the exclusive specialist channel offering for Purina, it became the preferred brand to be sold through vet- and pet-shop-driven distribution systems in Latin America, Europe, Asia, Oceania and Africa.


Staris developed a brand promotional stand for Pro Plan’s participation at Zooexpo exhibitions over several years. The concept was to develop a stand that identifies Pro Plan as a premium brand promoting products and innovations. The central part of the stand is designed for working with customers and for handing out product tasting packs. A major challenge was to create attractive yet functional product-tasting containers, but Staris developed a container design and coordinated its production.