Laima is a popular chain of sweet shops to buy chocolate, pastries and confectionary as a gift, as well as being a trendy café to enjoy hot chocolate, coffee and freshly baked cakes.

The Staris team advised Laima on its brand strategy and the development of its brand identity. This was a milestone, progressing from an aging shop concept to a refreshed store with a renewed assortment, abandoning inappropriate commodity groups and introducing a renovated store design. But Laima’s brand identity is still based on its historical traditions and achievements, while the graphics express the sweetness of festive occasions and warmly invite everyone to enjoy sweet moments in the candy-store café.