Kapitāls is Latvia’s top monthly business magazine. It provides its readers with professional business and political insights, reports on topical entrepreneurial subjects, studies the success stories of business leaders and provides a wealth of ideas for business development.

Staris’ task was to update the brand and create a more effective and progressive magazine design format. The brand and graphic style developed for Kapitāls is functional and ambitious, while its new communications style is witty, fresh and proactive. The Staris team developed a Kapitals promotion and magazine subscription campaign under the slogan Kapitāls ieguldijums (wordplay on Kapitals investment, while in Latvian kapitāls also means great, awesome). The magazine and brand refreshment gained good results – advertisers noticed the renewed design and advertising orders rose sharply, followed by subscriber growth.