SUSHI POINT

SUSHI POINT

The creative idea was to call on the audience to be brave and order sushi and give up all that unhealthy junk food

BRAND IDENTITY


Sushi Point is the first fast-delivery sushi service in Latvia. The owners of the premium Asian restaurant Kabuki were behind the idea to open up an affordable and quality sushi delivery service.

The Staris team developed Sushi Point’s brand identity and launch campaign. The design outlines the qualities of Sushi Point – new, dynamic and healthy Oriental food. The creative idea was to call on the audience to be brave and order sushi and give up all that unhealthy junk food. The image for the campaign was a woman who stylistically resembled an image from the Tarantino movie Kill Bill.


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