The new Alfa extension will add 30,000 sqm to the retail park and take the total number of tenants to 250 – making it the largest of its kind in Latvia, with the widest range of goods and services found under one roof together with catering and entertainment options for the whole family.

The Staris team developed communication guidelines for the expansion project. Tasks included improving the convenient operations at Alfa during the construction work and popularising the benefits and the future quality of the expansion. The team devised a visual communication model and tools for communication with Alfa’s customers during the construction period, while an AXP signage system helps visitors find their way around the adjacent territories and inside the shopping mall. Creative imagery popularises the benefits and future quality of the expansion in a friendly, attractive and informative manner.