Alfa is Latvia’s leading shopping zone, offering consumers a wealth of choices through its diverse range of stores and services complemented by a broad selection of attractive entertainment and dining options. You can shop for clothes, footwear, household goods and all kinds of other things, have a delicious meal in one of countless dining areas suited for every taste, give your car a wash, let your kids have fun in the supervised play area, visit the post office or bank, indulge in beauty treatments and enjoy lots of other services.

The Staris team developed the Alfa spring collection campaign in a bright, fresh manner using cinematic language. Campaign characters parodied favourite films and created a synergy between shopping, the spring and new trends. The stylistics of the elements were introduced in the spring campaign and further extensively realised in Alfa’s subsequent communications expansion.