Origo is a modern and multifunctional shopping centre connected to Riga’s central rail station. As an urban brand, it mainly focuses on pedestrians and public transport passengers.

Origo entrusted Staris’ team to connect its brand to an urban audience and develop a brand image campaign for outdoor media – city posters and a branded tram.
 Staris and his team developed a long-lasting image. Visually it is built with dynamic green and blue lines which represent Origo’s graphic identity, ensuring brand recognition. Additionally, the shopping centre’s main product categories and services are promoted using the right keywords and a captivating image. Between the blue and green lines, parallelogram-shaped windows are placed from which emerge a fashionable woman and a man ‘photoshooting’ her combined with CGI backgrounds.