Of all of Latvia’s shopping centres, Mols is the one that possesses the richest traditions, and it can still be found each year near the top of the chart of the country’s most popular shopping mall brands. The trends of rapidly growing competition and evolving consumer demands are just a couple of the factors that defined Staris’ task in refreshing the Mols brand identity.

Mols’ longstanding brand recognition and reputation confer responsibility to preserve the brand’s driving forces and establish a visionary development strategy. Its brand communication reflects an ‘atmosphere’ of the quality of life, and the brand identity is focused on accentuating its quality, fashions and respect for its loyal customers.

Staris developed a brand identity design that is rich in expression, whose goal is to create a special emotional bond with Mols’ loyal customers. Saturated colours and vivid graphic elements tell us about the common ideals of the brand and its customers as well as the consistently high quality Mols offers. The brand design is like music that helps make the voice of the brand sound better, the design using elegant classical floral motifs that interact with other elements to create a special feeling – a feeling that can be called the atmosphere of the good life.